What direction broadcasters must go to reinvent themselves to stay competitive?
SNL Kagan’s broadcast experts give us a hint on industry’s future where internet presence and digital multiplatorm distrbution strategies will be key.
From Fora.tv, a very interesting session from The Paley Center for Media’s International Council 2009 NYC.
An event about next big things happening in the digital media space, bringing together companies from different experiences that try to innovate and create value.
Among them it was interesting to hear on crowdsourcing radio Jelli, onlinevideo and tv client aggregator/social media center Boxee, video platform Freewheel.tv, iphone social apps Tapulous.
It liked particularly gdgt on creating social experiences around gadgets, interesting their view that …”gadgets themselves have activity streams”. Also i liked hotpotato for connecting people on online events, in their words it’s about “collective storytelling”
Enjoy it.
Lots of stuff i have read around Youtube lately that make me think on the liquid role that this product can have in the content market, looking also at the overall value chain in the video industry.
more and more open and flexible syndication platform?
stronger and stronger destination site?
more and more quality will be the driver?
what evolution we can expect from youtyube in the next year?
how other players in the market (aggregators, studios, broadcasters) will co-exist and evolve with it?
what kind of direct competition we can expect?
looking at the numbers of youtube vs the other players, online video penetration and usage, trends in content offer….I am seeing lots of space in the video arena that can be gained with creativity, innovation and a strong marketing approach.
La storia di youtube,e non solo, ripercorsa guardando all’evoluzione dei comportamenti degli utenti, tra individualismo e voglia di community. Molti spunti interessanti.
it’s interesting to understand whether a positioning solely on short video / “snack video” as video clips, movie trailers and tv show highlights can gain a significant space in the market between UGC and Branded/Professional long form video Aggregators as Wall Street Journal comments recent Metacafè new tv show highlights video product integration.
I think more [...]
AROUND DIGITAL is the blog of Basilio Bentivegna.
It comes after more than 10 years of projects and sharing of experiences with colleagues, partners and friends on the field of the Internet and Digital Media. It’s a place for thinking, discussing and sharing on the challenges, the opportunities and the shifts that are reshaping the Industry and the Society as a whole. More...