Posts tagged as:

socialmedia

taking care of the audience

by basilio on February 20, 2010

Reaching and engaging with the audience in an fragmented media landscape is a key topic these days.

Innovation and creativity are key themes for media brands looking to grow and keep strong relationships with their audiences in a context where social media platforms are changing the information landscape.

Some interesting discussion in Fora.tv

…curious to listen about the emotional engagement concept from groundreport CEO interview

{ 0 comments }

From Fora.tv a session from The Paley Center for Media’s International Council 2009 NYC

by basilio on December 7, 2009

From Fora.tv, a very interesting session from The Paley Center for Media’s International Council 2009 NYC.
An event about next big things happening in the digital media space, bringing together companies from different experiences that try to innovate and create value.
Among them it was interesting to hear on crowdsourcing radio Jelli, onlinevideo and tv client aggregator/social media center Boxee, video platform Freewheel.tv, iphone social apps Tapulous.
It liked particularly gdgt on creating social experiences around gadgets, interesting their view that …”gadgets themselves have activity streams”. Also i liked hotpotato for connecting people on online events, in their words it’s about “collective storytelling”
Enjoy it.