Lots of stuff i have read around Youtube lately that make me think on the liquid role that this product can have in the content market, looking also at the overall value chain in the video industry.
more and more open and flexible syndication platform?
stronger and stronger destination site?
more and more quality will be the driver?
what evolution we can expect from youtyube in the next year?
how other players in the market (aggregators, studios, broadcasters) will co-exist and evolve with it?
what kind of direct competition we can expect?
looking at the numbers of youtube vs the other players, online video penetration and usage, trends in content offer….I am seeing lots of space in the video arena that can be gained with creativity, innovation and a strong marketing approach.
Blip.tv Brings Programs to YouTube, Ads to ‘Channel Awesome’
about changing roles and innovation in conten syndication and monetization
YouTube Ad-Serve Play Opens It Up to Big Media Content Players
on ad-tech evolutions and its impact on the way win-win partnership can be done with youtube and similar ugc aggregators
“YouTube Can Be Very Profitable In The Near Future”
around youtube cost structure and potential advantages
Nice insight also from Chris Anderson on “Free” and YouTube
and the video YouTube Full of Crap!
I also liked a lot this:
An anthropological introduction to YouTube from The Googlization of everything