Reinventare il Business con i Digital Media

online video

The Future of Broadcast – more internet video

What direction broadcasters must go to reinvent themselves to stay competitive?
SNL Kagan’s broadcast experts give us a hint on industry’s future where internet presence and digital multiplatorm distrbution strategies will be key.

and while broadcasters and media companies are entering the “everywhere tv” world, “Comcast Introduces a Streaming TV Service and CanalSat Web starts streaming to everyone

Internet based video grows

and innovate

By |December 18th, 2009|Uncategorized|0 Comments

From Fora.tv a session from The Paley Center for Media’s International Council 2009 NYC

From Fora.tv, a very interesting session from The Paley Center for Media’s International Council 2009 NYC.
An event about next big things happening in the digital media space, bringing together companies from different experiences that try to innovate and create value.
Among them it was interesting to hear on crowdsourcing radio Jelli, onlinevideo and tv client aggregator/social media center Boxee, video platform Freewheel.tv, iphone social apps Tapulous.
It liked particularly gdgt on creating social experiences around gadgets, interesting their view that …”gadgets themselves have activity streams”. Also i liked hotpotato for connecting people on online events, in their words it’s about “collective storytelling”
Enjoy it.

By |December 7th, 2009|Uncategorized|0 Comments

Around Youtube

Lots of stuff i have read around Youtube lately that make me think on the liquid role that this product can have in the content market, looking also at the overall value chain in the video industry.

more and more open and flexible syndication platform?
stronger and stronger destination site?
more and more quality will be the driver?

what evolution we can expect from youtyube in the next year?
how other players in the market (aggregators, studios, broadcasters) will co-exist and evolve with it?
what kind of direct competition we can expect?
looking at the numbers of youtube vs the other players, online video penetration and usage, trends in content offer….I am seeing lots of space in the video arena that can be gained with creativity, innovation and a strong marketing approach.

Blip.tv Brings Programs to YouTube, Ads to ‘Channel Awesome’
about changing roles and innovation in conten syndication and monetization
YouTube Ad-Serve Play Opens It Up to Big Media Content Players
on ad-tech evolutions and its impact on the way win-win partnership can be done with youtube and similar ugc aggregators
“YouTube Can Be Very Profitable In The Near Future”
around youtube cost structure and potential advantages

Nice insight also from Chris Anderson on “Free” and YouTube
and the video YouTube Full of Crap!

I also liked a lot this:
An anthropological introduction to YouTube from The Googlization of everything

DVD, Video on Demand…e Broadcast Media

il daily Chart dell’economist di oggi ci fa riflettere sull’evoluzione di uno dei segmenti rilevanti del mercato dei contenuti digitali, i dvd, ed in particolare sulle evoluzioni delle tecnologie e sugli impatti di queste sulle abitudini di consumo.

L’articolo – Is the DVD dying? – A faltering format – commenta i consumi stabili o in declino del prodotto dvd verso un trend a livello globale del video on demand (VOD) che è in crescita.
Il servizio di video on demand entra sempre di più nelle abitudini di consumo quotidiano e può esprimere al meglio tutte le potenzialità di una distribuzione multipiattaforma: Cavo, IPTV, Online, …

Alcune notizie recenti rafforzano questi concetti, tra le altre:
– Sony Adds Netflix Streaming to Bravia Net-Connected TVs
– French Xbox owners to get Canal+ content
– Study: Web Video ‘Protail’ As Entertaining As TV

Rileggo con piacere inoltre un vecchio ma sempre giovane articolo di Negroponte su Wired che tocca un tema che ha ancora grandi spazi evolutivi, il ruolo ed il rapporto di forza nel mercato tra broadcast media e on demand media:
Prime Time Is My Time: The Blockbuster Myth
…..ed in particolare – “My point is simple: the broadcast model is what is failing. “On-demand” is a much bigger concept than not-walking-out-in-the-rain or not-forgetting-a-rented-cassette-under-the-sofa-for-a-month. It’s consumer pull versus media push, my time — the receiver’s time — versus the transmitter’s time.”

By |July 11th, 2009|Italiano|0 Comments

Social media influence on video viewing

Amazing but True: Most Online Videos Found Via Blogs, Industry Report http://bit.ly/bHvLh