Posts tagged as:

media

taking care of the audience

by basilio on February 20, 2010

Reaching and engaging with the audience in an fragmented media landscape is a key topic these days.

Innovation and creativity are key themes for media brands looking to grow and keep strong relationships with their audiences in a context where social media platforms are changing the information landscape.

Some interesting discussion in Fora.tv

…curious to listen about the emotional engagement concept from groundreport CEO interview

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Tv and the future of broadcast media

by basilio on July 7, 2009

I was reading these weeks several articles about the future of broadcast tv and digital media.

Among the things i have read:
– On Advertising Age an article about the strategic directions TV industry can take – “NBC, CBS Have Conflicting Visions of Broadcast Future” and another one about how free contents and advertising can evolve together Advertising: The Price of ‘Free’ Media
– An interesting Financial Times review on Chris Anderson new “Free: the future of a radical price” book Free does not live up to its billing”
– on PaidContent.org a focus on the role online video can take in shaping the future of TV as we know it: @ Digital Hollywood: Can The TV Industry Survive The Online Video Boom?
– a study: Web Video ‘Protail’ As Entertaining As TV on MediaPost that show some researches results on growing consumption of long form (tv) contents on the web.

I have also appreciated a lot this presentation on The Future of Media in a Networked World by Gerd Leonhard
[slideshare id=1536989&doc=futureofmediainanetworkedworldgerdleonhardromepublic-090605031531-phpapp02]

Many things we in the digital media business can do to move forward the Industry.
In the evolving scenario of digital media the areas where we have to strong deepen our understanding and refine our market strategies are context, devices and the role of content brands.

Particularly, everybody working on the aggregation/distribution side in the media value chain should be aware on how to innovate, invest and leverage on the context/devices ecosystem to create, keep and grow a relationship with people that have the power to decide and direct their relationships.

…I like to go back with pleasure to this very interesting speech of Peter Hirshberg at TED where also we can see a kids vision on the future of TV.

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Web Tv and TV, where is the boundary?

by basilio on July 7, 2009

Web Tv and TV, where is the boundary?…will be there any? MediaPost Study: Web Video ‘Protail’ As Entertaining As TV http://bit.ly/18S8BD

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TV At A Crossroads

by basilio July 7, 2009

TV At A Crossroads: Execs Weigh Up Hulu, Others Vs. Own-Brand Approach | paidContent:UK http://bit.ly/ZH1aL

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how content market will change?

by basilio July 2, 2009

how content market will change? All content will be digital in 10 years, says Microsoft CEO http://bit.ly/JcQTk #newmedia #contents

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find interesting this ADAge article – Advertising: the price of “Free” Media

by basilio July 2, 2009

find interesting thsi ADAge article – Advertising: The Price of ‘Free’ Media http://bit.ly/vl2ru #advertising #newmedia #audience #contents

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NBC, CBS and the future of TV

by basilio June 22, 2009

NBC, CBS Have Conflicting Visions of Broadcast Future – Advertising Age – MediaWorks

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Crowdsourcing the Future of Media

by basilio June 21, 2009

Reading about the role of twitter, collaboration, sharing and beta journalism at Internet Evolution – Editor’s Blog – Crowdsourcing the Future of Media

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Trend in Entertainment and Media Industry: What opportunity for the Internet

by basilio June 18, 2009

Trend in Entertainment and Media Industry. What opportunity for the Internet?- PWC Global Entertainment & Media Outlook http://bit.ly/14nF2I

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The Company, The Agency The Media. who will prevail in the digital landscape?

by basilio June 12, 2009

who will prevail in the digital landscape? Reading The Promise of Private-label Media on Strategy+Business Magazine http://bit.ly/eNldz

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