Reaching and engaging with the audience in an fragmented media landscape is a key topic these days.
Innovation and creativity are key themes for media brands looking to grow and keep strong relationships with their audiences in a context where social media platforms are changing the information landscape.
I have also appreciated a lot this presentation on The Future of Media in a Networked World by Gerd Leonhard
[slideshare id=1536989&doc=futureofmediainanetworkedworldgerdleonhardromepublic-090605031531-phpapp02]
Many things we in the digital media business can do to move forward the Industry.
In the evolving scenario of digital media the areas where we have to strong deepen our understanding and refine our market strategies are context, devices and the role of content brands.
Particularly, everybody working on the aggregation/distribution side in the media value chain should be aware on how to innovate, invest and leverage on the context/devices ecosystem to create, keep and grow a relationship with people that have the power to decide and direct their relationships.
…I like to go back with pleasure to this very interesting speech of Peter Hirshberg at TED where also we can see a kids vision on the future of TV.
Reading about the role of twitter, collaboration, sharing and beta journalism at Internet Evolution – Editor’s Blog – Crowdsourcing the Future of Media
AROUND DIGITAL is the blog of Basilio Bentivegna.
It comes after more than 10 years of projects and sharing of experiences with colleagues, partners and friends on the field of the Internet and Digital Media. It’s a place for thinking, discussing and sharing on the challenges, the opportunities and the shifts that are reshaping the Industry and the Society as a whole. More...
