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Posts tagged as:

media

taking care of the audience

by basilio on February 20, 2010

Reaching and engaging with the audience in an fragmented media landscape is a key topic these days.

Innovation and creativity are key themes for media brands looking to grow and keep strong relationships with their audiences in a context where social media platforms are changing the information landscape.

Some interesting discussion in Fora.tv

…curious to listen about the emotional engagement concept from groundreport CEO interview

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Tv and the future of broadcast media

by basilio July 7, 2009

I was reading these weeks several articles about the future of broadcast tv and digital media.
Among the things i have read:
– On Advertising Age an article about the strategic directions TV industry can take – “NBC, CBS Have Conflicting Visions of Broadcast Future” and another one about how free contents and advertising can [...]

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Web Tv and TV, where is the boundary?

by basilio July 7, 2009

Web Tv and TV, where is the boundary?…will be there any? MediaPost Study: Web Video ‘Protail’ As Entertaining As TV http://bit.ly/18S8BD

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TV At A Crossroads

by basilio July 7, 2009

TV At A Crossroads: Execs Weigh Up Hulu, Others Vs. Own-Brand Approach | paidContent:UK http://bit.ly/ZH1aL

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how content market will change?

by basilio July 2, 2009

how content market will change? All content will be digital in 10 years, says Microsoft CEO http://bit.ly/JcQTk #newmedia #contents

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find interesting this ADAge article – Advertising: the price of “Free” Media

by basilio July 2, 2009

find interesting thsi ADAge article – Advertising: The Price of ‘Free’ Media http://bit.ly/vl2ru #advertising #newmedia #audience #contents

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NBC, CBS and the future of TV

by basilio June 22, 2009

NBC, CBS Have Conflicting Visions of Broadcast Future – Advertising Age – MediaWorks

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Crowdsourcing the Future of Media

by basilio June 21, 2009

Reading about the role of twitter, collaboration, sharing and beta journalism at Internet Evolution – Editor’s Blog – Crowdsourcing the Future of Media

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Trend in Entertainment and Media Industry: What opportunity for the Internet

by basilio June 18, 2009

Trend in Entertainment and Media Industry. What opportunity for the Internet?- PWC Global Entertainment & Media Outlook http://bit.ly/14nF2I

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The Company, The Agency The Media. who will prevail in the digital landscape?

by basilio June 12, 2009

who will prevail in the digital landscape? Reading The Promise of Private-label Media on Strategy+Business Magazine http://bit.ly/eNldz

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