digital media

I was reading these weeks several articles about the future of broadcast tv and digital media.

Among the things i have read:
– On Advertising Age an article about the strategic directions TV industry can take – “NBC, CBS Have Conflicting Visions of Broadcast Future” and another one about how free contents and advertising can evolve together Advertising: The Price of ‘Free’ Media
– An interesting Financial Times review on Chris Anderson new “Free: the future of a radical price” book Free does not live up to its billing”
– on PaidContent.org a focus on the role online video can take in shaping the future of TV as we know it: @ Digital Hollywood: Can The TV Industry Survive The Online Video Boom?
– a study: Web Video ‘Protail’ As Entertaining As TV on MediaPost that show some researches results on growing consumption of long form (tv) contents on the web.

I have also appreciated a lot this presentation on The Future of Media in a Networked World by Gerd Leonhard
[slideshare id=1536989&doc=futureofmediainanetworkedworldgerdleonhardromepublic-090605031531-phpapp02]

Many things we in the digital media business can do to move forward the Industry.
In the evolving scenario of digital media the areas where we have to strong deepen our understanding and refine our market strategies are context, devices and the role of content brands.

Particularly, everybody working on the aggregation/distribution side in the media value chain should be aware on how to innovate, invest and leverage on the context/devices ecosystem to create, keep and grow a relationship with people that have the power to decide and direct their relationships.

…I like to go back with pleasure to this very interesting speech of Peter Hirshberg at TED where also we can see a kids vision on the future of TV.

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