Posts tagged as:

digital contents

taking care of the audience

by basilio on February 20, 2010

Reaching and engaging with the audience in an fragmented media landscape is a key topic these days.

Innovation and creativity are key themes for media brands looking to grow and keep strong relationships with their audiences in a context where social media platforms are changing the information landscape.

Some interesting discussion in Fora.tv

…curious to listen about the emotional engagement concept from groundreport CEO interview

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Around Youtube

by basilio on July 29, 2009

Lots of stuff i have read around Youtube lately that make me think on the liquid role that this product can have in the content market, looking also at the overall value chain in the video industry.

more and more open and flexible syndication platform?
stronger and stronger destination site?
more and more quality will be the driver?

what evolution we can expect from youtyube in the next year?
how other players in the market (aggregators, studios, broadcasters) will co-exist and evolve with it?
what kind of direct competition we can expect?
looking at the numbers of youtube vs the other players, online video penetration and usage, trends in content offer….I am seeing lots of space in the video arena that can be gained with creativity, innovation and a strong marketing approach.

Blip.tv Brings Programs to YouTube, Ads to ‘Channel Awesome’
about changing roles and innovation in conten syndication and monetization
YouTube Ad-Serve Play Opens It Up to Big Media Content Players
on ad-tech evolutions and its impact on the way win-win partnership can be done with youtube and similar ugc aggregators
“YouTube Can Be Very Profitable In The Near Future”
around youtube cost structure and potential advantages

Nice insight also from Chris Anderson on “Free” and YouTube
and the video YouTube Full of Crap!

I also liked a lot this:
An anthropological introduction to YouTube from The Googlization of everything

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DVD, Video on Demand…e Broadcast Media

by basilio on July 11, 2009

il daily Chart dell’economist di oggi ci fa riflettere sull’evoluzione di uno dei segmenti rilevanti del mercato dei contenuti digitali, i dvd, ed in particolare sulle evoluzioni delle tecnologie e sugli impatti di queste sulle abitudini di consumo.

L’articolo – Is the DVD dying? – A faltering format – commenta i consumi stabili o in declino del prodotto dvd verso un trend a livello globale del video on demand (VOD) che è in crescita.
Il servizio di video on demand entra sempre di più nelle abitudini di consumo quotidiano e può esprimere al meglio tutte le potenzialità di una distribuzione multipiattaforma: Cavo, IPTV, Online, …

Alcune notizie recenti rafforzano questi concetti, tra le altre:
Sony Adds Netflix Streaming to Bravia Net-Connected TVs
French Xbox owners to get Canal+ content
Study: Web Video ‘Protail’ As Entertaining As TV

Rileggo con piacere inoltre un vecchio ma sempre giovane articolo di Negroponte su Wired che tocca un tema che ha ancora grandi spazi evolutivi, il ruolo ed il rapporto di forza nel mercato tra broadcast media e on demand media:
Prime Time Is My Time: The Blockbuster Myth
…..ed in particolare – “My point is simple: the broadcast model is what is failing. “On-demand” is a much bigger concept than not-walking-out-in-the-rain or not-forgetting-a-rented-cassette-under-the-sofa-for-a-month. It’s consumer pull versus media push, my time — the receiver’s time — versus the transmitter’s time.”

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Why Hulu Succeeded As Other Video Sites Failed

by basilio July 8, 2009

Why Hulu Succeeded As Other Video Sites Failed http://bit.ly/QQdrf

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TV At A Crossroads

by basilio July 7, 2009

TV At A Crossroads: Execs Weigh Up Hulu, Others Vs. Own-Brand Approach | paidContent:UK http://bit.ly/ZH1aL

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another little step forward to multiplatform content distribution

by basilio July 5, 2009

another little step forward to the road of multiplatform content distribution -French Xbox owners to get Canal+ content http://bit.ly/14JVrF

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Online Content Business Models

by basilio June 20, 2009

Online Content Business Models – Consumers willing to pay for online content – Video Business http://bit.ly/dNwKi

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Report: Half of Music Purchase will be digital in 2010

by basilio June 11, 2009

Report: Half of Music Purchases Will Be Digital by End of 2010 http://tinyurl.com/l54r8y

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