Reaching and engaging with the audience in an fragmented media landscape is a key topic these days.
Innovation and creativity are key themes for media brands looking to grow and keep strong relationships with their audiences in a context where social media platforms are changing the information landscape.
Lots of stuff i have read around Youtube lately that make me think on the liquid role that this product can have in the content market, looking also at the overall value chain in the video industry.
more and more open and flexible syndication platform?
stronger and stronger destination site?
more and more quality will be the driver?
what [...]
il daily Chart dell’economist di oggi ci fa riflettere sull’evoluzione di uno dei segmenti rilevanti del mercato dei contenuti digitali, i dvd, ed in particolare sulle evoluzioni delle tecnologie e sugli impatti di queste sulle abitudini di consumo.
L’articolo – Is the DVD dying? – A faltering format – commenta i consumi stabili o in [...]
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