It makes me to think Robert Brunner’s Fast Company’s Article on product design, brand and customer experiences http://tinyurl.com/lgxr9p after reading Authenticity vs. Authority post on Marketing | Truth Mark L. Olson Blog which i strongly recommend.
His question about the role of design in changing people’s behaviour brings in fact at surface what is very often undermined in marketing strategies in a digital world: the strong interconnection between simplicity, interaction and authenticity in customer experience design.
Some readings i like these days
Joe Pine & Jim Gilmore “Authenticity: What Consumers Really Want”
The Laws of Simplicity by John Maeda
Designing Interactions by Bill Moggridge
also it’s interesting to have a look at
The 30 Most Important Books for Product Designers
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