About
ABOUT THIS BLOG
Digital media is one the main forces behind the future of business. It is also one of the most important change agent in the way people live, interact and experience their everyday life. To add more, people, in fact, are changing media and society using and reinventing digital technologies.
AROUND DIGITAL is a place for thinking, discussing and sharing on The Internet and Digital Media. It’a about the challenges, the opportunities and the shifts that are reshaping the Industry and the Society as a whole.
MORE ABOUT ME
I have been involved both personally and professionaly in the development of The Internet in Italy since its beginning and have been working on different projects and companies in a local and global context.
I started in 1996, while attending my MBA course, explorating Internet potential for business and since then it has been a growing passion.
In 1998 I had the chance to work on e-commerce and digital advertising projects and in the mean time i started to be involved in new editorial ventures with the aim to help the understading and diffusion of The Internet.
They were very stimulating experiences that gave me more energy to move further my involvement in digital media.
From1999 to 2009 I have worked in Telecom Italia, one of the biggest european players in the Telecommunication, IT and Media Business. I have had the chance to work on different products in the Internet Media and Digital TV Business with brands like Tin.it (dial-up and adsl services), Alice Home TV (IPTV based Digital TV), Virgilio (main italian Internet Portal), Rosso Alice and Yalp! (leading multimedia and video entertainment sites) .
Currently I am Director of Media Products at Populis one of the fastest growing digital media companies in Europe. Populis has a wide network of horizontal and vertical websites acting on a european and global scale and offers vibrant content to passionate communities, crowdsourced from a team of expert collaborators in several different languages. Its multilingual approach makes Populis leader in Europe in content on demand.
I have been honoured as a contributing author in leading digital media magazines and featured panellist/event speaker on the subjects of business, strategy and branding in the digital space.
Blog posts, comments on news and, in general, the contents of this blog reflects exclusively my personal opinions and are not connected in any case to those of my current or former employers.
Education
I have a degree in economics and management and an MBA focused in International Business
Experiences & Projects
Business Development • Business Analysis • Alliances / Partnerships • Budget / P&L Management • Product Development • Product Launch • Market Development • Channel Development • Content Scouting and Acquisition • Strategic Marketing / Positioning • Internet / Media Marketing • Content Strategy and Programming • Market Intelligence • Networking • Cross-Functional Team Leadership • Project Management • International Business
Professional interests
My main interests are in The Internet, Social Media, Strategy & Marketing, Sociology, Economics, Media and Consumer Behaviour, Advertising, Telecommunications, Digital Technologies, Entertainment Movie and Multiplatform Content Business (tv, pc, mobile, consoles, ereaders…).
I am also very interested in Cross-Cultural Management and Global Business Issues.
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